Giovanna Padovani, foundress of Daniela Drei, takes her first steps in the fashion world in the ‘60s. She contributed to the rapid metamorphosis of Italian fashion system and spread craft workers of Italian knitwear all over the world.
Daniela Drei, firstborn of Mrs. Padovani, takes the helm of the creative direction and brings a breath of fresh air: the total look.
Inauguration of the Headquarter in Bologna and openness towards Eastern European and Russian markets.
The new era of the brand moves in two precise directions: the return to the origins rediscovering Heritage values, and the look to the future, aiming at expanding into international markets like Europe, North America and Asia.