Rewriting a new concept of Made in Italy to break down the distance between an outfit and the person who wears it. That is the vision of Daniela Drei brand, a Customer Centric company which aims to a targeting process to align the product with contemporary market demand. A managerial change that focuses on customer care, from the collection idea to the sale, launched by Dr. Stefano Drei, CEO of the brand. The whole company is involved in this growth progress, where coworkers commit to offer quality and trustworthy services, from hospitality in the company to the sell-out.